Homebrewing Economics

I’ve been involved in many discussions about how to economically justify homebrewing. I don’t agree with the need for this; I consider homebrewing to be a hobby, thus something people do for the enjoyment of the process and end result. However, I think those who try to justify the economics of it are using the wrong argument.

Homebrewing is a hobby, and I don’t think the point of it should be to save money.

My Assumptions

For the purpose of this article, I’m going to assume we’re talking about making a 5 gallon batch of beer, which will produce 2 cases of 12 ounce bottles. I know that is not the “exactly correct” number, but I’ve never gotten the exact same number of bottles out of every batch. So, 2 cases seems like a good goal.

Also, I’m not going to break down full recipes, I’m just looking at total costs. I will post both the extract and all-grain numbers.

These prices are based on prices at online homebrew shops as of December 2020, and the commercial comparisons are based on prices I was able to find locally or talking to friends who live where the commercial example is more readily available. These are not aftermarket prices, but the actual retail price available to friends or I, without worrying about sale pricing.

Also, I am not going to get into the cost of equipment. I am only focusing on ingredient cost, since we’re just talking about going to the store to get beer versus making the beer ourselves. Startup costs for homebrewing vary and are limited only by your imagination and budget.

I will only include the cost for what is used, even though some of the ingredients must be purchased so you will have extra for a later batch. Your order price may be higher than the total amount for a batch.

The Common Argument

When I’ve been involved in these discussions, usually people talk about the making the cheapest possible batch of beer. For this example, I used the Munich Helles recipe from Brewing Classic Styles (affiliate link) and am comparing it to Pabst Blue Ribbon. This seemed like a decent comparison, since I know there are less expensive commercial beers out there, and we can brew a lower-alcohol, less expensive batch of homebrew. But I want a beer I actually want to drink.

PBR is 4.7% ABV, while the Helles recipe produces a beer about 5% ABV. Again, looking at the bigger picture.

The Price of PBR

At my local store, Pabst Blue Ribbon is available for $18.49 per 30-pack. If you buy 2 so you have approximately 5 gallons, PBR will set you back $36.98.

Price per 12 ounces: $0.62

The Road to Helles

Extract Version

  1. 7.6 pounds of Pilsner liquid malt extract – sold in 3.3 pound containers for $11.99 ($3.63 per pound) Affiliate Link to Briess Pilsen Light LME
    1. Cost of Pilsen light LME used in this recipe: $27.58
  2. 0.5 pounds Munich liquid malt extract – sold in 3.3 pound containers for $11.99 ($3.63 per pound) (Affiliate link to Briess Munich LME)
    1. Cost of Munich LME for this recipe: $1.82
  3. 0.25 pounds Melanoidin Malt (Affiliate Link) $1.86 per pound
    1. Cost of melanoidin malt for this recipe: $0.47
  4. 1.1 ounce Hallertau hops – $2.19 per ounce
    1. Cost of hops for this recipe: $2.41
  5. Saflager S-23 (affiliate link) – $5.49

Total Cost: $37.77

Price per 12 ounce: $0.79

All-Grain Helles version

  1. 10 pounds Czech Pilsen Malt (affiliate link) $1.75 per pound
    1. Cost for this recipe: $17.50
  2. 0.75 pounds Munich malt (affiliate link) $2.19 per pound
    1. Cost for this recipe: $1.64
  3. 0.25 pounds Melanoidin Malt (Affiliate Link) $1.86 per poundCost of melanoidin malt for this recipe: $0.47
  4. 1.1 ounce Hallertau hops – $2.19 per ounce
    1. Cost of hops for this recipe: $2.41
  5. Saflager S-23 (affiliate link) – $5.49

Total Cost: $27.51

Price per 12 ounces: $0.57

Settling the Common Argument

Looking at the numbers, where the commercial beer costs $0.62 per 12 ounces, it’s not worth the extra cost of making the extract beer, but you can save a nickel per 12 ounces by brewing an all-grain batch. If you look at 48 cans of PBR rather than a 60-pack, you save $2.25 per 5 gallons.

The Better Argument

Sierra Nevada Pale Ale (recipe link at Brew Your Own Magazine) is pretty much the gold standard of craft beer. It’s now commonly available nationwide and was one of the first beers in the modern craft beer movement.

This beer is a crazy one for me. When I started homebrewing, I thought it was too bitter for my taste, but now I just really enjoy it. Our tastes do change over time.

The Price of Sierra Nevada Pale Ale

Locally, I can get a 12-pack of SN Pale Ale for $19.49 in either cans or bottles, both 12 ounces. This means for 48 cans, the total price is $77.96.

Price per 12 ounces: $1.62

SN Pale Ale Extract Version

  1. 6.6 pounds light liquid malt extract (affiliate link) – $11.99 per 3.3 pounds
    1. Cost for this recipe: $23.98
  2. 0.25 pounds light dry malt extract (affiliate link) – $5.49 per pound
    1. Cost for this recipe: $1.37
  3. 1 pound crystal 60 malt (affiliate link) – $2.41 per pound
    1. Cost for this recipe: $2.41
  4. 0.5 ounce Magnum hops (affiliate link) – $2.41 per ounce
    1. Cost for this recipe: $1.21
  5. 0.5 ounce Perle hops (affiliate link) – $2.41 per ounce
    1. Cost for this recipe: $1.21
  6. 4 ounces Cascade hops (affiliate link) – $9.22 per 4 ounces / $2.31 per ounce
    1. Cost for this recipe: $9.22
  7. US-05 Dry Yeast (affiliate link) – $3.99

Total Cost for 5 gallons: $43.39

Price per 12 ounces: $0.90

SN Pale Ale All-Grain Version

  1. 10.25 pounds 2-row pale malt (affiliate link) – $2.30 per pound
    1. Cost for this recipe: $23.58
  2. 1 pound crystal 60 malt (affiliate link) – $2.41 per pound
    1. Cost for this recipe: $2.41
  3. 0.5 ounce Magnum hops (affiliate link) – $2.41 per ounce
    1. Cost for this recipe: $1.21
  4. 0.5 ounce Perle hops (affiliate link) – $2.41 per ounce
    1. Cost for this recipe: $1.21
  5. 4 ounces Cascade hops (affiliate link) – $9.22 per 4 ounces / $2.31 per ounce
    1. Cost for this recipe: $9.22
  6. US-05 Dry Yeast (affiliate link) – $3.99

Total cost for 5 gallons: $41.61

Price per 12 ounces: $0.87

Winning the Better Argument

When we compare the cost for 5 gallons of SN Pale Ale ($77.96) vs Extract ($43.39) vs All-Grain ($41.61), we see this is a pretty good argument for the economics of homebrewing. By homebrewing, we can cut the cost of obtaining a delicious beer nearly in half.

The Best Argument

If you can find Dogfish Head 120-Minute IPA (link to recipe on American Hombrewers’ Association site), it is undoubtedly a delicious beer that changed what people thought was possible for beer.

It’s good we established early in this article that we are only looking at the cost of ingredients. Because while this example is a great financial argument, it’s going to require some extra work and time to make it happen. This beer is a month-long commitment to dry-hopping and feeding extra fermentables to your batch.

The Price of Dogfish Head 120-Minute IPA

This beer is one many beer nerds still consider to be a white whale, in that it isn’t commonly available nationwide. It also is not produced constantly, which increases its rarity and desirability. I got to try it on draft a couple years ago, but haven’t seen the bottles for longer than that.

A friend who sees it where he lives said it was $40.00 for a 4-pack of twelve ounce bottles. If you have the wherewithal to pull it off, 2 cases worth of Dogfish 120 will devour $480.00.

Price per 12 ounces: $10.00

DFH 120-Minute Extract Version

  1. 11.5 pounds light Pilsen LME (affiliate link) – $11.99 per 3.3 pounds / $3.63 per pound
    1. Cost for this recipe: $41.75
  2. 0.5 pound English amber malt (affiliate link) – $2.20 per pound
    1. Cost for this recipe: $1.10
  3. 11 pounds Dextrose (affiliate link) – $17.99 for 12 pounds / $1.50 per pound
    1. Cost for this recipe: $16.50
  4. 2.4 ounces Amarillo hops (affiliate link) – $4.39 per ounce
    1. Cost for this recipe: $10.54
  5. 2.4 ounces Simcoe hops (affiliate link) – $3.29 per ounce
    1. Cost for this recipe: $7.90
  6. 2.4 ounces Warrior hops (affiliate link) – $2.41 per ounce
    1. Cost for this recipe: $5.78
  7. White Labs WLP001 (affiliate link) – $7.99 per PurePitch packet
    1. Cost for this recipe: $7.99
  8. White Labs Super High Gravity Yeast (affiliate link) – $7.99 per PurePitch packet
    1. Cost for this recipe: $7.99

Total Cost for 5 gallons: $99.55

Price per 12 ounces: $2.07

DFH-120 Minute IPA All-Grain Version

  1. 16 pounds Czech Pilsner Malt (affiliate link) – $1.75 per pound
    1. Cost for this recipe: $28.00
  2. 0.5 pound English amber malt (affiliate link) – $2.20 per pound
    1. Cost for this recipe: $1.10
  3. 11 pounds Dextrose (affiliate link) – $17.99 for 12 pounds / $1.50 per pound
    1. Cost for this recipe: $16.50
  4. 2.4 ounces Amarillo hops (affiliate link) – $4.39 per ounce
    1. Cost for this recipe: $10.54
  5. 2.4 ounces Simcoe hops (affiliate link) – $3.29 per ounce
    1. 7.9+Cost for this recipe: $7.90
  6. 2.4 ounces Warrior hops (affiliate link) – $2.41 per ounce
    1. Cost for this recipe: $5.78
  7. White Labs WLP001 (affiliate link) – $7.99 per PurePitch packet
    1. Cost for this recipe: $7.99
  8. White Labs Super High Gravity Yeast (affiliate link) – $7.99 per PurePitch packet
    1. Cost for this recipe: $7.99

Total cost for 5 gallons: $85.80

Price per 12 ounces: $1.79

Dominating the Best Argument

When you look at the cost of 5 gallons of DFH120 ($480.00) vs Extract ($99.55) vs All-Grain ($85.80), you can start making strong arguments about saving money by homebrewing. DFH 120 is an extreme example of the possibilities, which seems fitting given it was the founder of the “extreme beer” movement.

Even by brewing brewing the extract version of DFH 120, you save 79%, which is a strong argument for how you could save money by homebrewing. But investing $100.00 in a batch of beer is still pretty intimidating.

What Can We Learn?

I will go back to what I said at the beginning of this article: “Homebrewing is a hobby, and I don’t think the point of it should be to save money.”

As a homebrewer, I make a weird combination of beers similar to beers priced near SN Pale Ale to bigger or stranger beers that are more expensive. For me, the joy and challenge of homebrewing is the process and exploring flavors.

The biggest point, though, is that I can produce beers similar to hard-to-get offerings that may not be available in my area or aren’t made anymore. But mostly, I make the beers I like or allow me to explore flavors that intrigue me.

#BrewUpAnAdventure

The Brewing Book I learned the Most From

Once you decide you are all-in to the hobby of homebrewing, most people start looking for books to learn from. I’m no different, and purchased several books in my first year of brewing.

Many of those titles were focused on refining the process, focusing on little details that made the beer slightly more or less fermentable; created a slightly more efficient brewing schedule; or helped you manage your fermentation process.

Brewing Classic Styles (affiliate)

And I learned a lot from those books, but the book that gave me the information I found the most interesting and useful was Brewing Classic Styles (affiliate link). The beginning of the book gives an overview of the brewing process, and some discussion of equipment.

But Brewing Classic Styles is, first and foremost, a recipe book. It contains 80 recipes for each of the styles in the Beer Judge Certification Program (BJCP) guidelines at the time the book was written. Not just any recipe, either, but recipes that won awards at BJCP-sanctioned competitions.

Why it Mattered to Me

Once I developed an understanding of the basic process of brewing, I didn’t want to obsess about technique and equipment. I had good enough technique and good enough equipment I was making good beer. I wanted to obsess about the recipes and ingredients.

I’ve loved food and cooking as long as I can remember. I can’t remember starting to cook, it’s just always been part of my life. My mom talks about how she used to put my car seat on the kitchen counter, and have me crack eggs into a bowl before I could even walk.

From there, I grew up reading recipe books and watching cooking shows on PBS. Even now, when I walk into a library or book store, I gravitate to the cookbook section.

What I Learned

Brewing Classic Styles taught me many things, but looking at the differences in ingredients for different styles showed me the similarities and minute differences between beer styles.

I still find myself going back to this book and just re-reading the recipes to try to embed them in my brain.

But the most important thing this book gave me is a solid reference for recipe foundations. E.g., when I want to make a beer that falls in a certain color/abv range, I can look at these recipes and get a rough idea for base grain quantities. Then I can improvise the specialty grains and adjuncts to focus on the flavor profile(s) I want.

Beer with Coconut
Hand-toasted coconut in a delicious porter.

This book gave me solid recipes to make without changing a thing, until I was ready to change something. And it helped me explore unique herbs, spices, and other ingredients with the knowledge the base beer recipe was good.

So, if you’re a foodie, and you love brewing beer, you owe it to yourself to pick up a copy of Brewing Classic Styles(affiliate link). It’s considered a classic now, but that just means they nailed it.

Brew up an adventure!

How do You Know You’re a Beer Nerd?

You won’t shut up about it.

OK, while this statement is true, and many people say in a disparaging way, I wear it as a badge of honor. Yes, I love beer and I love homebrewing.

I’ve been homebrewing for about 13 years. My obsession grew from the point where I had a table and a shelf in a corner of the basement and a small space in the garage to the point where I had a large workbench in the garage and a full room in the basement of our last house.

The picture below is from 2012, when I jumped from a 5 gallon stock pot to a converted keg to brew 10 gallon batches.

Large Batch Brew Kettle
One of my first ten gallon batches, splitting in to two fermentation vessels.

Really . . . I don’t shut up about it.

My wife is amazing. She doesn’t even like beer (she tried every batch and lots of commercial examples for the first 5 years), but she puts up with me tying many of our conversations to beer and brewing.

Whether we were discussing homeschooling techniques, business, or any other topic under the sun, I usually find a way to tie concepts to brewing. Sometimes it takes a while to explain the connection my brain made, but it comes through eventually.

It’s OK

Even if people make fun of how much you talk about beer, brewing, and/or snowboarding(not that I’m talking about myself), it’s OK. When you find activities you truly enjoy, it’s a good thing you want to share them.

Be proud of your beer-nerd-ness. You never know where it may lead. Mine led me to come up with ideas for some nerdy beer shirts. Please consider buying one if you’re interested.

The Beeratic Equation
https://teespring.com/the-beer-atic-equation